Junior Social Media Marketing Associate Fresher Job

Key responsibilities:

1. Curate a list of influencers across Instagram and reach out to them for collaboration
2. Draft appealing invitation mails and messages to contact influencers
3. Understand the value of digital influencers
4. Create relationships with content creators and work with them from negotiation to posting on Instagram
5. Keep abreast of emerging trends, campaigns, and influencers
6. Work and test new ideas, manage your projects and on-page blogs for the website
7. Conduct research on industry-related topics (combining online sources, interviews, and studies)
8. Write clear marketing copy to promote our products/services
9. Prepare well-structured drafts using content management systems
10. Proofread and edit blog posts before publication over social media platforms
11. Work and submit the assignments to editors for input and approval
12. Coordinate with marketing and design teams to illustrate articles
13. Conduct simple keyword research and use SEO guidelines to increase web traffic
14. Promote content on social media
15. Identify customers needs and gaps in our content and recommend new topics
16. Ensure all-around consistency (style, fonts, images, and tone)
17. Update website content as needed
18. Manage the social media platforms like Facebook, Instagram, LinkedIn, Pinterest, Twitter, etc.
19. Work on regular optimization of bio, cover photos, descriptions, and other details
20. Monitor the content uploading and scheduling
21. Work on adding hashtags, tags, stories, etc.
22. Monitoring the website health (audit) and updating with reports regularly
23. Work on influencer marketing - domestic and international (fashion influencers)
24. Shortlist the suitable profiles based on reach, followers, and engagement
25. Invite the selected influencers via email and DM
26. Finalize products and inform the delivery team via an Excel sheet
27. Monitor the process till delivery

Requirements:

1. Hand-on knowledge of using various social media platforms to advertise
2. Knowledge of SEO, keyword research, and analytics tools (e.g. Google analytics)
3. Excellent communication skills
4. Proven work experience as a content writer, copywriter, or similar role
5. Experience conducting research by using multiple sources
6. Excellent writing and editing skills in English
7. Hands-on experience with content management systems (e.g. WordPress)
8. Ability to meet deadlines
9. Portfolio of published articles

2