1. Strategize new ideas, reforms, trends, and design implementation for various social media platforms and industry verticals
2. Creatively think of quirky puns, memes, one-liners, and ad copies as part of a campaign
3. Understand colors, shapes, forms, and functions of different design and content elements
4. Achieve specific goals in creative creation, expediting, management, and execution while working closely with designers
5. Meet specific goals in generating leads, lead qualification, marketing communication, building brand image, and converting leads
6. Market digital products such as websites and mobile applications through both online and offline channels, including ideas for printed materials and executing online marketing campaigns
7. Use digital marketing strategies to promote products, including online ads, viral YouTube videos, or other online marketing campaigns
8. Monitor campaign performance and other marketing efforts, evaluate them, and take measures to improve performance
9. Complete sheets and reports required for executing and managing digital marketing campaigns
10. Present performance and complete reports as required by core team members
11. Plan and execute marketing projects and campaigns, including ideation and creation of collaterals, distributing them across media and social platforms, and measuring impact and effectiveness
12. Perform continuous Search Engine Optimization activities
13. Execute social media efforts and strive to improve results in terms of KPIs such as likes, shares, and tweets
14. Promote products and services in the digital space
15. Utilize the internet and new media to reach new customers, generate leads, and retain existing customers
16. Analyze market research and plan promotions, competitions, and creative marketing techniques based on research results
17. Stay up-to-date with advances in web technology
18. Know about social networking and viral marketing campaigns
19. Use technical language and internet jargon effectively
20. Communicate effectively about technology and think creatively about innovative marketing approaches
Skill(s) required
Creative WritingDigital MarketingEnglish Proficiency (Spoken)English Proficiency (Written)Social Media Marketing
Black and White Elephant Innovations Private Limited is a technology-enabled IT company that designs, develops, and manages the digital profiles of corporates and brands. Through our comprehensive services and solutions, we create actionable consumer segments and brand identity.