1. Develop and execute a comprehensive social media strategy aligned with the company's marketing and branding objectives.
2. Create, curate, and manage engaging content (text, images, video) for all social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and others.
3. Monitor and analyze social media performance using analytics tools, and provide regular reports with insights and recommendations for improvement.
4. Engage with followers, respond to inquiries, and foster a positive community experience.
5. Collaborate with the marketing team to ensure cohesive messaging and branding across all channels.
6. Stay up-to-date with the latest social media trends, tools, and best practices, and implement them as needed.
7. Manage social media advertising campaigns, including budget allocation, targeting, and performance analysis.
8. Monitor competitors and industry trends to identify opportunities for growth and improvement.
9. Coordinate with influencers and brand ambassadors to enhance brand visibility and reach.
10. Handle any social media crises or negative feedback with professionalism and promptness.
