Junior Social Media Marketing Specialist Job

Key responsibilities:

1. Creating comprehensive social media strategies aligned with business goals.
2. Identifying target audiences and appropriate platforms.
3. Setting specific objectives (e.g., increasing engagement, driving traffic, boosting sales).
4. Developing engaging and relevant content (text, images, videos).
5. Maintaining a consistent brand voice and style.
6. Scheduling and posting content across various social media platforms.
7. Monitoring and responding to comments, messages, and mentions.
8. Engaging with followers and fostering a positive community.
9. Handling customer inquiries and feedback professionally.
10. Tracking and analyzing social media metrics (e.g., engagement rates, reach, conversions).
11. Creating regular reports to measure the effectiveness of strategies.
12. Using data insights to optimize and adjust tactics.
13. Planning and managing social media ad campaigns.
14. Allocating budgets and bidding strategies.
15. Analyzing ad performance and making data-driven adjustments.
16. Working with other departments (e.g., sales, customer service, PR) to align efforts.
17. Coordinating with influencers, partners, and stakeholders.
18. Staying updated on industry trends and competitor activities.
19. Promoting brand awareness and loyalty.
20. Identifying and nurturing brand advocates and influencers.
21. Keeping abreast of the latest social media trends, tools, and best practices.
22. Attending relevant training, webinars, and conferences.
23. Experimenting with new strategies and content formats.

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