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Manager - Intergrated Media Job

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Manager - Intergrated Media

ITC Limited

Bangalore

Start date

Starts Immediately

CTC (ANNUAL)

Competitive salary Competitive salary

Experience

5-7 years

5-7 years experience

Apply By

14 Sep' 24

Posted 2 weeks ago

Job

0 applicants

About the job

Key responsibilities:

A. Media Strategy:
1. Finalize media strategy in coordination with the media agency and ensure adherence to budget

B. Media Planning:
1. Work with the media agency to develop the right plan regarding media mix, target market, deliveries, and spends
2. Monitor execution according to the agreed proposal periodically
3. Review outcomes and establish regular reporting mechanisms for the brand team
4. Track brand health, competition, and changes in the media landscape discussing findings with the Media Manager and Brand team
5. Report on the annual plan versus actual execution
6. Conduct media intelligence and reporting
7. Monitor the agency's deliverables and report findings to the Media Manager

C. Media Innovations:
1. Generate innovative media solutions and guide partners for smooth execution
2. Monitor and measure outcome results on innovations

Skill(s) required

Marketing Project Management

Earn certifications in these skills

Learn Business Communication

Learn Digital Marketing

Learn Business Analytics

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Who can apply

1. Candidates with minimum 5 years of experience.

Other requirements

1. MBA in Marketing or Media

2. 3-4 years of experience in media planning and execution

3. Experience in multiple streams of media (planning, buying, and digital content) is a plus

4. Working knowledge of media planning for TV, print, radio, and digital

5. Knowledge of consumer behavior

6. Knowledge of marketing fundamentals such as positioning strategy, brand building, brand engagement, etc.

7. Awareness of the latest media trends

Salary

Annual CTC: Competitive salary

Number of openings

Editor’s note

Information above is Internshala's interpretation and paraphrasing of what we found on the shared link.

About ITC Limited

Website

ITC is one of India's foremost private sector companies with a gross sales value of 90,104 crores and net profit of 15,058 crores (as on 31.03.2022). ITC has a diversified presence in FMCG, hotels, packaging, paperboards, & specialty papers and agri-business. ITC's aspiration to be an exemplar in sustainability practices is manifest in its status as the only company in the world, of its size and diversity, to be carbon, water and solid waste recycling positive. In addition, ITC's businesses and value chains create sustainable livelihoods for more than 6 million people, a majority of whom represent the poorest in rural India.