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Manager - Media (Traditional) Job

Manager - Media (Traditional)

ITC Limited

Bangalore

Start date

Starts Immediately

CTC (ANNUAL)

Competitive salary Competitive salary

Experience

5-8 years

5-8 years experience

Apply By

23 Aug' 24

Posted 6 days ago

Job

0 applicants

About the job

Key responsibilities:

A. Media Strategy:
1. Finalize the media strategy in coordination with the media agency and ensure adherence to the allocated budget

B. Media Planning:
1. Collaborate with the media agency to determine the optimal media mix, target market, deliveries, and spends
2. Monitor execution periodically as per the agreed proposal
3. Review outcomes and establish regular reporting mechanisms for the Brand team
4. Track brand health, competition, and media landscape changes discussing findings with the Media Manager and Brand team
6. Report on the annual plan vs. actual execution
7. Provide media intelligence and reporting
8. Monitor the deliverables of the agency and report to the Media Manager

C. Media Innovations:
1. Generate innovative media solutions and guide partners for smooth execution
2. Monitor and measure the outcomes of innovations

Skill(s) required

Digital Marketing Market Analysis

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Who can apply

1. Candidates with minimum 5 years of experience.

Other requirements

1. MBA degree in Marketing or Media

2. Experience of 3-4 years in media planning and execution

3. Experience in multiple streams of media such as planning, buying, and digital content creation is an added advantage

4. Working knowledge of media planning for TV, print, radio, and digital

5. Understanding of consumer behavior

6. Knowledge of marketing fundamentals including positioning strategy, brand building, brand engagement, etc.

7. Awareness of the latest media trends

Salary

Annual CTC: Competitive salary

Number of openings

Editor’s note

Information above is Internshala's interpretation and paraphrasing of what we found on the shared link.

About ITC Limited

Website

ITC is one of India's foremost private sector companies with a gross sales value of 90,104 crores and net profit of 15,058 crores (as on 31.03.2022). ITC has a diversified presence in FMCG, hotels, packaging, paperboards, & specialty papers and agri-business. ITC's aspiration to be an exemplar in sustainability practices is manifest in its status as the only company in the world, of its size and diversity, to be carbon, water and solid waste recycling positive. In addition, ITC's businesses and value chains create sustainable livelihoods for more than 6 million people, a majority of whom represent the poorest in rural India.