The ideal candidate will be responsible for managing and executing brand marketing initiatives, with a particular focus on influencer and social media marketing. The primary responsibilities include identifying and engaging with social media creators, planning and executing influencer campaigns, monitoring key performance indicators, conducting market research, and maintaining professional relationships with influencers. They will collaborate with cross-functional teams to ensure successful implementation and achieve brand growth.
Key Responsibilities:
1. Consumer Engagement: Reaching out to consumers for feedback to improve brand presence and customer satisfaction.
2. Online Reputation Management: Monitor and manage the brand's online reputation across platforms.
3. Social Media Discovery: Identify and log potential social media creators and influencers.
4. Influencer Outreach: Reach out to suitable creators, negotiate contracts, and formalize collaborations.
5. Relationship Management: Maintain professional and healthy relationships with influencers to foster long-term partnerships.
6. Cross-Functional Collaboration: Coordinate with different teams to ensure smooth execution and operations of campaigns.
Required Skills:
Strong Communication Skills: Ability to interact effectively with both internal teams and external partners.
Negotiation Skills: Confident in reaching agreements with influencers and collaborators.
Excel & Google Docs Proficiency: Comfortable with handling data and managing documents.
High Learnability: Quick to adapt and eager to learn new tools and strategies.
Problem-Solving Skills/Proactiveness: Take initiative and find solutions independently.
Intellect & Creativity: Ability to think strategically and bring fresh ideas to the table.
Annual CTC: ₹ 3,00,000 - 7,00,000 /year
Wellversed is a marketplace with specific diet regimes enabling the wellness journeys of millions of Indians. It is a simple, one-stop solution for wellness brands to reach the right consumers and quickly scale across e-commerce sales channels. The Wellversed approach does not require people to change their existing dietary patterns and desires in order to conform to the low-carb regime. The complete product offering allows people to keep eating what they enjoy the most and still reap numerous health benefits of a natural low-carb paradigm. Wellversed was founded in 2018 by Stanford Biodesign alumni and is backed by seasoned investors like the legendary cricketer Yuvraj Singh and Jubilant Foodworks.