As a Marketing Manager, you will be responsible for leading strategic initiatives, planning, and implementing comprehensive campaigns for brand promotion and market share growth. What you will do:Developing a comprehensive marketing strategy aligned with the companys business goals and objectivesPlanning and executing marketing campaigns to promote the companys product or servicesDeveloping and implementing digital marketing strategies to increase the companys online visibility, reach and engagement Establishing key performance indicators (KPIs) to measure the success of marketing initiativesManaging the marketing budget effectively to ensure optimal allocation of resources. What you need to have:2-5 years of experience of handling digital marketing and managing a teamThorough understanding of marketing elements (including traditional and digital marketing such as SEO/ SEM etc.) and market research methodsDemonstrable experience in marketing data analytics and toolsSolid computer skills, including MS Office, marketing software (Adobe Creative Suite CRM) and applications (Web analytics, Google AdWords etc.)Knowledge of HTML, CSS and web development tools is desiredExceptional communication and writing skillsCommercial awareness partnered with a creative mind
Skill(s) required
Google AdsMetaPerformance MarketingSearch Engine Marketing (SEM)Search Engine Optimization (SEO)
Our client is more than 2 decades old NBFC registered with the RBI. The company was set up with an aim to empower rural entrepreneurs, SMEs, and small institutions by micro-financing. The company has come a long way since its inception in 1992 and has evolved with time with the introduction of its App in the small loans sector. At present, the company has more than 2000 employees and has serviced millions of borrowers to accomplish their dreams. The group has diversified into the education segment and is running two schools. The schools are part of one of the largest private school chains in India. The schools have a flourishing family of 350 teachers and 6500 studentsThe leadership team at the helm of the company has demonstrable experience in financial services and has built the company by upholding the trust of its customers.