1. Work on the development & execution of online and offline campaigns including planning, developing, implementing, and monitoring marketing campaigns (ATL/BTL)
2. Conducting consumer & market research to develop a strong foundation of insights (managing agency)
3. Ideating & executing the relevant marketing interventions based on business requirements & expansion plans
4. Evaluating the performance of the marketing campaigns vis a vis the plan and recommending action planning and course corrections as required
5. Determining customer market needs, growing selection across sub-categories, brands, and use cases, managing vendor partners, optimizing vendor terms, and getting support for marketing campaigns
6. Improving customer experience price, innovative promotions/activations/feedback management, and loyalty programs
7. Regularly reporting the state of key top-line and bottom-line metrics and risk factors
8. Driving continuous process improvement
Skylark is one of the most renowned integrated players in the poultry industry in North India. Founded in 1985 by Sh. Jagbir Singh in association with Sh. Jasbir Singh, Skylark has started a breeder business with a flock of 1000 parent stock.
Skylark charted its growth plan with diversification into all poultry activities which included grand parent (G.P.) operations, parent stock (P.S.) operations, hatcheries, feed milling, broiler contract farming, poultry equipment, poultry processing, and retail marketing.
