The Marketing Manager oversees all marketing activities for the company or organization. They develop and implement strategic marketing plans to achieve business objectives, increase brand awareness, and drive sales growth. The Marketing Manager collaborates with cross-functional teams to execute marketing campaigns, including digital marketing, advertising, social media, and content creation. They analyse market trends, consumer behaviour, and competitor activities to identify opportunities and optimize marketing strategies. Additionally, the Marketing Manager tracks and evaluates the performance of marketing initiatives, adjusts strategies as needed, and reports results to senior management.
Key responsibilities:
1. Develop relationships with college authorities and key stakeholders in Engineering, Management, and Commerce colleges.
2. Propose and present innovative, technology-based solutions and programs tailored for college students.
3. Extensive travel required within the designated regions to engage with colleges in North and East India.
4. Build and maintain strong connections with colleges and educational stakeholders.
5. Lead initiatives aimed at promoting academic programs effectively.
6. Previous experience in a similar role within the higher education sector is advantageous.
7. Design proposals, offerings, and outcome-based tasks specific to Engineering, Management, and Commerce colleges.
8. Set and achieve targets, demonstrating a proactive approach towards accomplishing them.
Skill(s) required
Effective CommunicationGoogle Suite (G Suite)MS-Excel
Allsoft Solutions And Service Private Limited is an IBM Business Partner. The IBM career education program is aimed at dissolving the traditional boundaries between academic levels, education providers, and economic development initiatives to provide a single system for lifelong learning, skills development, and career, and workforce training.