Media Buyer (Google & Facebook Ads) Job

Key responsibilities:

1. Plan and execute Google Ads and Facebook Ads campaigns to achieve client KPIs
2. Tailor strategies based on client goals, budgets, and target audiences
3. Collaborate with Account Managers to align campaigns with client expectations
4. Analyze campaign data to improve ROI
5. A/B test ads, refine targeting, and enhance creatives for optimal results
6. Design and test custom, retargeting, and lookalike audiences to maximize conversions
7. Ensure tracking pixels, conversion goals, and analytics tools are set up correctly
8. Prepare weekly/monthly performance reports with actionable recommendations
9. Stay updated on trends, new ad formats, and platform policies
10. Ensure campaigns comply with platform guidelines

Requirements:

1. 1+ year of experience in managing Google Ads and Facebook Ads campaigns
2. Proficiency in Google Ads, Facebook Business Manager, Google Analytics, and Tag Manager
3. Strong analytical and communication skills
4. Ability to prioritize tasks and meet deadlines

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