We are seeking a highly motivated and customer-oriented individual to join our retail store team as a CRM specialist. As a CRM specialist, you will be responsible for managing and enhancing our customer relationship management systems and processes to improve customer satisfaction, loyalty, and sales. Your primary focus will be to leverage CRM tools and strategies to maximize customer engagement and drive business growth.
Key responsibilities:
1. Develop and implement CRM strategies: Initiatives to build and maintain strong customer relationships, increase customer satisfaction, and drive repeat business
2. CRM system management: Oversee the management of the CRM system, including data collection, segmentation, and maintenance. Ensure accurate and up-to-date customer information is available for effective targeting and personalization
3. Customer data analysis: Analyze customer data to identify trends, preferences, and behaviors. Use this information to develop targeted marketing campaigns and personalized communication strategies
4. Customer segmentation: Segment the customer base based on demographics, buying behavior, and other relevant criteria & develop targeted marketing campaigns and communication strategies for each segment
5. Customer feedback management: Collect and analyze customer feedback through surveys, reviews, and other channels & use feedback to identify areas for improvement and implement necessary changes
6. Cross-functional collaboration: Collaborate with other departments, such as marketing and sales, to align CRM strategies with broader business objectives & coordinate and communicate customer-focused initiatives across teams
7. Training and support: Train store staff on CRM tools, processes, and best practices & provide ongoing support and guidance to ensure consistent and effective CRM implementation
8. Reporting and analysis: Generate regular reports and dashboards to track key CRM metrics, including customer acquisition, retention, and satisfaction & provide insights and recommendations based on data analysis
9. Stay updated on industry trends: Stay informed about the latest trends and advancements in CRM technologies and strategies & continuously seek opportunities to enhance the store's CRM capabilities
Founded in 1976 in France, we have set about making the pleasure and benefit of sports available for everyone across the globe. We do that by providing world-class products both for enthusiastic beginners as well as passionate professionals at extremely affordable prices. At Decathlon, we have a unique advantage that very few sports goods retailers can boast of. Our team is powered to design, manufacture and sell products that are technically as superior as they are affordable to all. Our designers and engineers partner with sportspersons across the world adding a new dimension to the design process. This coupled with cutting-edge technology and innovation delivers products that are absolute winners. Our focus on various sports from running to water sports, from racket sports to adventure, from dancing to horse riding are delivered by our passion brands encouraging our customers to play more.
