1. Build the local sports project (business plan/commercial policy) to make the sports accessible to as many sports users in the catchment
2. Manage the overall Omni business for the sport
3. Interact with like-minded sports users and customers with the objective of satisfying the user
4. Work on choosing my product range as per my catchment analysis
5. Work on being accountable for merchandising and stock of my sports territory
6. Work on piloting, budgeting, and P&L (margin and shrinkage)
7. Work on practicing the sport minimum of once a week within exceptional seasonal sports
8. Build the sports community in my catchment
9. Mediate between the users and the country sports leader (feedback)
10. Update the planner including events, workshops, and leaves
11. Recruit future sports leaders with the help of the coach
Decathlon started with a store in Lille, France in 1976, founded by Michel Leclercq. It started to expand abroad a decade later, to Germany in 1986, Spain in 1992, Italy in 1998, Portugal, the United Kingdom in 1999, China in 2003, India in 2009, Hong Kong in 2013, Malaysia in 2016 and Southeast Asia in 2012 and South Africa, Philippines in 2017 and Australia in 2018. The company employs more than 87,000 staff from 80 different nationalities.
The retailer stocks a wide range of sporting goods, from tennis rackets to advanced scuba diving equipment, usually in large superstores which are sized at an average of 4,000m. Decathlon Group also owns over 20 brands, with research and development facilities all over France to develop the latest innovative designs, registering up to 40 patents per year. Each brand represents a different sport or group of sports, with dedicated product development and design team.
