Performance Marketing Executive Job

Key Responsibilities:

1. Campaign management
- Develop, implement, and manage paid advertising campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, Twitter, and others.
- Monitor and analyse campaign performance, making data-driven decisions to optimize ads for maximum efficiency and effectiveness.
- Create and manage ad budgets, ensuring campaigns remain within budget while achieving desired KPIs.
2. Strategy and planning
- Collaborate with the marketing team to develop comprehensive advertising strategies aligned with business goals.
- Conduct market research and competitor analysis to identify trends and opportunities.
- Propose new advertising channels and innovative tactics to reach target audiences effectively.
3. Performance analysis and reporting
- Use analytics tools to track, measure, and report on the performance of ad campaigns.
- Provide detailed reports and insights to stakeholders, highlighting key metrics, trends, and areas for improvement.
- Perform A/B testing to evaluate and refine ad creatives, targeting options, and bidding strategies.
4. Creative development
- Work with the creative team to develop compelling ad copy, visuals, and landing pages that drive engagement and conversions.
- Ensure all ads comply with platform policies and brand guidelines.
5. Stakeholder collaboration
- Collaborate with internal teams, including marketing, sales, product, and customer service, to align advertising efforts with overall business objectives.
- Communicate effectively with external partners and agencies to coordinate campaign execution and optimization.

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