Performance Marketing Manager Job

Create campaigns that impact lives. Work with us in creating one of the largest outreach performance marketing B2C programs spanning 40 countries.

Key responsibilities:

1. Create and execute relevant performance marketing strategies to amplify internal and external campaigns across multiple platforms
2. Explore new opportunities to grow campaigns more efficiently and effectively through newer channels
3. Do customer acquisition/engagement using digital marketing and advertising
4. Analyze sales funnels, campaign data, trends, and customer intent on an ongoing basis
5. Directly manage online marketing channels including Facebook/Instagram, SEO, SEM, Social, Remarketing, display & direct partnerships
6. Manage test-and-learn strategy to gain insights into customer behaviour and boost traffic
7. Document campaign evolution to monitor overall performance and identify best practices across platforms
8. Guide creative team to create, and experiment with digital campaigns
9. Explore, identify, elaborate, and pursue tech/API/feed integration solutions with the team to improve performance capabilities.
10. Present account reviews internally as well as to clients
11. Constantly optimize campaigns to improve performance and ROI.
12. Build budget recommendations & pitch decks
13. Manage budgets, spending and billing reconciliation
14. Work closely with product/agency and other platforms
15. Test into new marketing channels; scale them if performance is in line with targets
16. Stay updated with the latest trends and technology and use it to our advantage

1