About the job
About The Company
Select Brands operates under the umbrella of a multi-brand model, focusing on developing consumer brands across various categories with a digital-first approach. Our target markets include niche segments such as Home & Decor, Personal Care, Grocery Gourmet, and DIY & STEM Toys.
Presently, we have two live brands:
Kyari.co
Robotbanao.com
Key Responsibilities
Developing and implementing performance marketing strategies and campaigns, overseeing their performance and budget across Meta and Google platforms.
Planning content creation aligned with revenue targets and budget allocations.
Monitoring and optimizing key performance indicators (KPIs) such as sessions, click-through rate (CTR), conversion rate, cost per thousand (CPM), cost per click (CPC), return on ad spend (ROAS), and overall budget management.
Focusing on revenue growth, optimizing conversion rates, managing budgets, analyzing campaign performance, and refining audience targeting and segmentation.
Providing leadership and guidance to the performance marketing team.
Communicating effectively with stakeholders to align strategies and goals
Implement A/B testing strategies to improve ad creatives, landing pages, and campaign performance
Collaborate with creative teams to develop compelling ad copies, visuals, and landing page experiences
Manage budgets, bids, and campaign pacing to achieve cost-efficiency and maximize ROI.
Conduct thorough keyword research, competitive analysis, and audience targeting to optimize campaign performance.
KEY KPIS
ROAS
CPA
Conversion Rate
CTR
AOV
ROI by Channel
Website Traffic
Revenue through Acquisition
Key Skills
5 years of experience of performance marketing
Content Planning
Analytical mindset
Basic understanding of marketing fundamentals
Understanding of branding
Capable enough to judge the creatives
Min 3 years of experience in D2C as a manager
Should have managed monthly spends of 70 lacs - 1 cr on META
Core Expertise in META and Google Ads
