Performance Marketing Specialist (FB Ads & Marketplace Management) Job

We are looking for a highly motivated and experienced Performance Marketing
Specialist with a strong background in Facebook Ads and marketplace management. The ideal candidate will have a proven track record of driving sales through effective advertising strategies and optimizing marketplace accounts. This role requires a strategic thinker who can manage advertising campaigns, analyze performance metrics, and make data-driven decisions to enhance our brand s online presence and sales performance.

Key responsibilities:

1. Campaign Management
Plan, create, and execute performance marketing campaigns across Meta Ads (Facebook, Instagram), Google Ads, and other relevant platforms
Develop ad copy, creative assets, and landing pages to maximize campaign performance
Conduct A/B testing to optimize ad performance and conversion rates

2. Analytics and Reporting:
Monitor and analyze campaign performance using analytics tools and platforms
Generate detailed reports on key metrics, including ROI, CTR, CPA, and conversion rates
Provide actionable insights and recommendations for continuous improvement.

3. Budget Management:
Allocate and manage advertising budgets efficiently to achieve the best possible ROI
Track and report on spending to ensure campaigns stay within budget

4. Strategy Development:
Collaborate with the marketing team to develop and implement effective performance marketing strategies
Stay updated with industry trends and best practices to maintain a competitive edge
Stay updated with the latest trends and best practices in performance marketing and marketplace management

5. Optimization:
Continuously optimize campaigns to improve performance, including keyword and audience targeting
Implement strategies for remarketing and retargeting to enhance user engagement and conversion rates

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