1. Develop, implement, and manage Pay-Per-Click (PPC) campaigns on Google Ads, Bing Ads, and social media platforms, focusing on performance marketing strategies.
2. Conduct in-depth keyword research, audience segmentation, and competitive analysis to optimize campaign effectiveness and achieve targeted ROI for both paid and organic search strategies.
3. Set up and manage platform integrations with third-party tools (e.g., Google, Facebook, Sizmek, Appsflyer) for accurate campaign setup and tracking.
4. Design and test ad copy, landing pages, and bidding strategies to maximize ad performance and conversion rates.
5. Monitor, analyze, and report on campaign performance metrics, providing data-driven insights and recommendations for continuous improvement.
6. Collaborate with the marketing team to integrate PPC strategies with broader digital marketing and performance marketing initiatives.
7. Collaborate with content and web teams to align paid and organic search efforts.
8. Manage advertising budgets, track expenditures, and forecast future performance to ensure cost efficiency and achieve marketing goals.
9. Prepare and present performance reports to stakeholders.
Skill(s) required
Digital MarketingMarketingSearch Engine Marketing (SEM)Search Engine Optimization (SEO)
1. Bachelor's degree (or higher) in any related field with a strong quantitative background.
2. Proven working experience in digital marketing (Min 1-3 years), and extensive experience in managing in-house digital performance marketing at technology companies (such as e-commerce, online travel, mobile gaming, etc) is preferable.
3. High proficiency in using digital ad platforms such as Facebook Ads, Google Ads, Linkedin Ads, and Twitter Ads.
4. An understanding of Google Analytics.
5. Experience in managing ad networks for acquisition campaigns.
6. Basic understanding of organic acquisition such as app store optimization (ASO) and search engine optimization (SEO).
7. Experience in setting up platform integration (for mobile app and website) with third parties (ex-Google, Facebook, Sizmek, Appsflyer) for campaign set-up and tracking purposes.
Salary
Duration:
Salary during probation:
After probation:
Annual CTC: ₹ 3,20,000 - 4,20,000 /year
Perks
Informal dress code Free snacks & beverages Health Insurance
Girl Power Talk strives to inspire and empower youth with persistence, empathy, and confidence. We specialize in business consulting, online reputation management, public relations, digital marketing, content creation, and social impact. We offer young women, men, and nonbinary individuals merit-based opportunities to learn, feel confident, and live a life full of purpose. We develop students into tomorrow's global leaders through our innovative and progressive culture built by youth for youth.
We work in collaboration with our sister company, Blue Ocean Global Technology, a technology company headquartered in New York, USA, to provide extraordinary opportunities for our team to unlock their full potential. Our mission is to engage the most talented young leaders. We are constantly expanding our team of A-players. We seek young, passionate, energetic, and determined young adults to join our Global Girl Power Talk family.
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