PPC Expert (Amazon & Flipkart) Job

Key Responsibilities:

1. Ads Management
- Setting up, monitoring, and optimizing Amazon and Flipkart ad campaigns
- Develop, execute, and optimize Amazon PPC campaigns across sponsored products, sponsored brands, and sponsored display ads to achieve client goals
- Prepare weekly reports to monitor and present performance metrics
- Perform comprehensive keyword research, selection and targeting to reach relevant audiences
- Monitor campaign metrics (ACOS, TACOS, ROAS, CTR, CPC) and adjust bids, budgets, and strategies based on performance data.
- Optimise Amazon's product pages to improve visibility and conversion, focusing on matrices such as click-through rate, conversion rate, session percentage
- Regularly communicate with clients and team to provide performance reports, insights, and actionable recommendations in clear professional English
- Conduct competitor analysis to identify new opportunities for campaigns and listing improvements
- Work closely with internal teams to align ad strategies with product and content optimization

2. Client Coordination
- Please provide feedback to clients on work progress, give them progress reports, and suggest further actions and strategies.

3. Management Coordination
- Provide progress for all accounts and discuss strategies and any challenges related to accounts management or ad management.

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