1. Campaign Management: Creating, managing, and optimizing PPC campaigns across various platforms such as Google Ads, Bing Ads, and social media advertising platforms like Facebook Ads, LinkedIn Ads, etc.
2. Keyword Research: Identifying relevant keywords for targeting based on search volume, competition, and relevance to the business or campaign objectives.
3. Ad Copywriting: Writing compelling ad copy that attracts clicks and drives conversions, while adhering to the platform's character limits and best practices.
4. Bid Management: Monitoring and adjusting bids to ensure optimal performance and achieve desired goals such as maximizing clicks, conversions, or return on ad spend (ROAS).
5. Performance Analysis: Analyzing campaign performance metrics such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on investment (ROI), and making data-driven decisions to improve performance.
6. A/B Testing: Setting up and conducting A/B tests for ad copy, landing pages, and other elements to identify what resonates best with the target audience and drives better results.
7. Client Communication: Communicating with clients or internal stakeholders to provide updates on campaign performance, discuss strategy, and address any concerns or questions.
Qualifications & Requirements: -
- Bachelor's degree in business administration, marketing, or a related field.
Proven experience of 2-3 years in PPC management, or advertisement campaign management preferably in a B2B environment.
- Strong interpersonal and communication skills, with the ability to build rapport and credibility with clients.
- Ability to analyze data and draw actionable insights to optimize campaign performance.
- Developing innovative strategies and ad creatives to stand out in competitive markets and capture audience attention.
- Proficiency in using PPC advertising platforms like Google Ads, Bing Ads, and social media advertising interfaces, as well as analytics tools like Google Analytics.
- Strategic thinker with the ability to identify opportunities for growth and optimization.
- Excellent organizational and time management skills, with the ability to prioritize and manage multiple tasks simultaneously.
- Keeping up-to-date with the latest trends, best practices, and updates in PPC advertising platforms and digital marketing as a whole.
Skill(s) required
Digital AdvertisingDigital MarketingFacebook AdsGoogle AdWordsYouTube Ads
Established in 2009, Infinity Business Solutions (IBS) has been providing world-class virtual assistance services for over 6 years. Making the best use of our intellectual capital and customer-handling experience, we provide high-end processes and results to businesses across the globe. We have been delivering a wide range of outsourcing services. We help our clients leverage outsourcing services to improve their business performance so that they can compete more effectively in the marketplace.