Ppc Expert Job

Actively hiring

Jabalpur

Start date
Starts Immediately
CTC (ANNUAL)
₹ 2,00,000 - 3,00,000 ₹ 2,00,000 - 3,00,000 /year
Experience
1 year(s)
1 year(s) experience
Apply By
23 Mar' 25
Posted 2 weeks ago
Job

About the job

Key Responsibilities:

1. PPC Campaign Management:
- Develop and execute PPC strategies to meet specific marketing objectives and KPIs.
- Manage and optimize PPC campaigns on platforms like Google Ads, Facebook Ads, Instagram Ads, and other relevant networks.
- Conduct keyword research to identify high-performing, relevant keywords for ad campaigns.
- Create and refine ad copy and display ads to resonate with the target audience.
- Monitor and adjust bidding strategies to ensure optimal performance and budget utilization.

2. Performance Analysis and Reporting:
- Track, measure, and analyze PPC campaign performance, including clicks, conversions, and ROI.
- Provide regular reports and insights on campaign performance to stakeholders.
- Identify trends and opportunities for improvement based on data analysis.
- Use analytics tools to make data-driven decisions and optimize campaigns.

3. Landing Page Optimization:
- Collaborate with web development and design teams to enhance landing page experiences for better conversion rates.
- Conduct A/B testing on landing pages to determine the most effective design and content.

4. Budget Management:
- Efficiently manage PPC budgets to ensure cost-effectiveness and maximize ROI.
- Monitor daily spending and adjust bids to meet budget constraints while achieving campaign goals.

5. Staying Updated with Industry Trends:
- Keep up with the latest trends, best practices, and developments in PPC and digital advertising.
- Share insights and recommendations with the team to enhance overall marketing strategies.

6. Conversion Tracking and Tag Implementation:
- Implement and manage conversion tracking codes to accurately measure campaign success.
- Troubleshoot and resolve tracking-related issues as needed.

7. Competitor Analysis:
- Conduct competitor research to identify opportunities and areas for improvement.
- Leverage competitor insights to refine and improve PPC strategies.

8. Collaboration and Communication:
- Work closely with the marketing, content, and other relevant teams to align PPC strategies with overall marketing efforts.
- Maintain regular communication with team members to ensure a cohesive, coordinated approach to marketing initiatives.

Skill(s) required

Data Analysis Digital Advertising Google AdWords

Who can apply

1. Candidates with minimum 1 years of experience.

Other requirements

1. Bachelor's degree in marketing, advertising, or a related field (or equivalent experience).

2. Skills: Excellent communication, project management experience, and team-handling capabilities.

3. Proven experience as a PPC Ads Specialist or a similar role with a successful track record in managing and optimizing PPC campaigns.

4. Minimum 1 year of experience.

5. In-depth knowledge of PPC platforms, including Google Ads, Bing Ads, and social media advertising platforms.

Salary

Annual CTC: ₹ 2,00,000 - 3,00,000 /year

Number of openings

1

About Zigsaw Consultancy

Recruitment has been a complex problem in the 21st century. With our entry into the startup era, both employees and organizations have become more dynamic, complicating matters further. We acknowledge that previous attempts in this space have often fallen short. Nevertheless, we are confident in our efforts. Our vision is simple: to facilitate an effortless job search for seekers and connect employers with the best-fit candidates.

At Zigsaw, we are spearheading a revolution. We are building an open community to support job seekers and employers in your city. Ultimately, this initiative aims to reduce unemployment and contribute to your city's prosperity. While our resources are freely available for all to use, most of our team members work on a voluntary basis.
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Hiring since May 2014
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