1. Onboard new merchants in the allocated region
2. Come up with holistic solutions for the key accounts
3. Develop such a deep understanding and relationship with each account that any competitor finds it an uphill task to onboard the merchant account
4. Monitor the market and be informed about the initiatives of the competitor
5. Ensure that appropriate response strategies are formulated and implemented
6. Benchmark competition, share best practices internally, and ensure that PhonePe always stays one step ahead in the market
7. Develop an in-depth understanding of the key accounts of different industry verticals - food and beverage, hospitality, FMCG, FMCD, healthcare, wellness, lifestyle, etc.
8. Add, nurture, and grow new key accounts in our network
9. Ensure an increase in the market share of PhonePe in the offline business
10. Generate revenue through multiple products launched
Phonepe is the leader in UPI-based payments in India, with a market share of more than 47%. Our goal is to make payments so easy, safe and universally accepted that people never feel the need to carry cash or cards again. We believe India is on the cusp of a new mobile revolution, which will change the way we manage our money on the go. We see ourselves facilitating this change through technology and dogged customer centricity. PhonePe went live in 2016 and, till date, has over 500 million registered users and 38 million merchants. PhonePe has forayed into diverse areas with its offerings in almost all fintech segments, including insurance, lending, mutual funds and stockbroking. In 2024, PhonePe also launched the Indus App Store - its own native Android-based mobile app store built for Indian consumers, providing app discovery and content in 12 Indian languages.
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