We are seeking a talented and experienced direct response copywriter to create compelling content that motivates our target audience to take action. The ideal candidate should have a deep understanding of human psychology and a proven track record of crafting effective copy that generates leads and conversions.
Key responsibilities:
1. Write high-converting video ad scripts, image ad briefs, landing page copy & wireframe, and ad copy
2. Collaborate with the marketing team to develop a comprehensive understanding of the company's products, target audience, marketing goals & buyer persona
3. Write clear, concise, and persuasive copy that motivates the reader to take a specific action, such as making a purchase, filling out a form, or subscribing to a service
4. Conduct thorough research on products, services, and competitors to identify unique selling points and differentiate the company from the competition
5. Collaborate with designers and other stakeholders to ensure that the copy aligns with the brand's tone, voice, and visual style
6. Analyze and optimize copy performance using metrics such as click-through rates, conversion rates, and engagement rates
Requirements:
1. Proven experience as a direct response copywriter or similar role
2. A portfolio of relevant work demonstrating strong copywriting skills
3. Excellent writing, editing, and proofreading skills, with a strong attention to detail
4. Deep knowledge of direct response copywriting principles and techniques
5. Experience working in a fast-paced, deadline-driven environment
6. Ability to work collaboratively with cross-functional teams
7. Strong communication, interpersonal, and organizational skills
Bonus points if you have - Experience working with coaches & trainers
What do you get?
1. Competitive salary
2. Above average career growth, appraisals and benefits
3. A chance to work with some the top names in coaches and ed-tech
4. Health cover, free & unlimited doctor consultations, therapy sessions
5. Work from anywhere
What's necessary:
1. Laptop/Desktop with the necessary configuration to seamlessly edit high-quality videos
2. Stable internet connection and power backup
3. Availability as per Indian Standard Time (IST)
We're a performance marketing agency for coaches, creators & trainers helping our clients scale exponentially & profitably. We work with some of the top trainers & coaches in the industry and manage ad spends of more than 10 crores/month. We are growing at 2X!
We are currently a team of fun-loving 50+ members consisting of performance marketers, graphic designers, video editors, copywriters & other leadership positions from all over the country. We're all working towards one goal - Disrupting education by helping meaningful coaches reach more people.
