Digital Marketing Associate Job (Remote)

As a digital & email marketing associate at Marble Lotus, you will be responsible for end-to-end campaign flow management, strategic ad creative planning, and communication with the CEO and social media manager. Your role will play a pivotal part in driving successful email marketing campaigns that deliver engaging, personalized experiences for our clients' customers

Key responsibilities:

1. Campaign strategy and planning: Collaborate with internal team members to execute various business goals, reach the target audience, and achieve marketing objectives. Develop comprehensive email marketing strategies that align with clients' overall marketing initiatives. Plan and create segmented email campaigns that deliver relevant content to different customer segments. Set up complex automation workflows that trigger based on user behavior, preferences, and interactions. Ensure all campaigns are responsive and optimized for various devices and email clients
2. A/B testing and optimization: Implement A/B testing strategies for subject lines, content, visuals, and calls-to-action to enhance campaign performance. Analyze A/B test results and make data-driven recommendations for optimization
3. Analytics and reporting: Monitor and analyze key email marketing metrics, such as open rates, click-through rates, conversion rates, and revenue generated. Generate regular performance reports and provide insights to clients on the effectiveness of email campaigns. Continuously refine strategies based on data insights and industry best practices
4. List management and segmentation: Manage and maintain email customer lists, ensuring accuracy and compliance with relevant data protection regulations. Segment lists based on user behaviors, demographics, and engagement levels to deliver targeted content

Qualifications:

1. Bachelor's degree in Marketing, Communication, or a related field
2. Proven experience of 1-2 years in email marketing, with a focus on Klaviyo/Shopify/email platform management
3. Strong understanding of email marketing principles, segmentation, A/B testing, and analytics
4. Proficiency in creating and managing automated email flows in Klaviyo
5. Excellent written and verbal communication skills
6. Data-driven mindset with the ability to analyze and interpret campaign performance metrics

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