1. Develop marketing content that aligns with the organization's business goals
2. Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising
3. Design posters that are innovative using tools like Canva, Adobe Photoshop, etc., and publish them on social media
4. Interact with online potential customers and manage the social media posts for the company
5. Prepare the marketing videos and Presentations for social media marketing and target consumer marketing
6. Draft operational newsletters and persuasive email marketing for the products and services of Highway Delite
7. Manage and update the company's social media accounts, including content creation of effective marketing materials for digital channels and community management
8. Monitor and report on the effectiveness of digital marketing campaigns and recommend improvements based on market study
Who can apply:
1. Bachelor s/master s degree in marketing, communications, or related field
2. Excellent communication, writing, and editing skills
3. Strong understanding of digital marketing concepts and best practices
4. Knowledge of SEO, SEM, PPC advertising, email marketing, and social media advertising
5. Experience with marketing automation tools such as HubSpot, Marketo, Pardot, etc.
6. Strong analytical skills with the ability to track and measure the success of campaigns
7. Ability to work in a fast-paced, deadline-driven environment
Skill(s) required
Digital MarketingEnglish Proficiency (Written)Facebook MarketingSearch Engine Optimization (SEO)Social Media Marketing
Highway Delite is the first and only free travel app designed for Indian highway travelers to make highway travel/road trips fun and safe. We are supported by the government of Karnataka as a tourism startup and were incubated at NSRCEL, IIM Bangalore. Our app provides highway travelers with all the necessary information for their road trips. We have verified 10,000+ kilometers of highways and are adding many more kilometers.