Digital Marketing Executive Job (Remote)

Key responsibilities:

A. Search engine optimization (SEO):
1. Conducting keyword research and analysis to identify high-value search terms with SEO.
2. Optimizing on-page elements (meta tags, headings, content, internal links).
3. Performing regular technical SEO audits and recommending improvements.
4. Tracking and reporting on website performances and rankings using tools like Google Analytics, Google Search Console, and other SEO tools.

B. Google Ads (PPC):
1. Planning, creating, and managing PPC campaigns across Google Ads (search, display, shopping).
2. Optimizing campaign performance, including A/B testing, bid management, and ad copy optimization.
3. Analyzing campaign data and making recommendations for improvements.
4. Monitoring and reporting on conversion tracking and ROI.

C. Social media marketing (SMM):
1. Developing, implementing, and managing social media strategies across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
2. Creating engaging and compelling content tailored for each platform.
3. Running paid advertising campaigns on social media platforms to boost brand visibility and conversions.
4. Tracking, analyzing, and reporting on social media performance metrics.

D. Content Marketing:
1. Collaborating with content writers and designers to create high-quality content (blogs, infographics, videos) that align with marketing objectives.
2. Ensuring that the content is optimized for SEO and shared across relevant platforms.
3. Developing and executing content distribution strategies for organic and paid promotion.

E. Email Marketing:
1. Planning and executing email marketing campaigns, including segmentation, personalization, and A/B testing.
2. Monitoring email performance and optimizing for open rates, click-through rates, and conversions.

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