Digital Marketing Executive Job (Remote)

Key Responsibilities:

1. Develop and execute digital marketing campaigns across channels such as search engines, social media, email, and display advertising.
2. Manage and optimize the company's website to ensure high search engine rankings and user experience.
3. Plan and execute SEO/SEM strategies to drive organic traffic and improve online visibility.
4. Create, curate, and manage engaging content for social media platforms to increase brand awareness.
5. Monitor and analyze campaign performance metrics using tools like Google Analytics and prepare detailed reports.
6. Conduct keyword research and optimize ad copies for PPC campaigns.
7. Collaborate with the design and content teams to create visually appealing and relevant marketing materials.
8. Manage email marketing campaigns, including designing templates, segmenting audiences, and tracking effectiveness.
9. Stay updated on the latest trends and best practices in digital marketing and recommend strategies for improvement.
10. Ensure marketing efforts align with the company's goals and branding guidelines.

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