The 'Digital Marketer' will play a crucial role in driving our online marketing efforts, implementing digital strategies, and optimizing our digital presence. This role requires a dynamic individual who thrives in a fast-paced environment and is skilled in various aspects of digital marketing.
Key Responsibilities:
1. Digital strategy development:
- Develop and execute digital marketing strategies to increase brand awareness, drive website traffic, and boost online sales.
- Conduct market research to identify trends, opportunities, and competitive landscape.
2. Content creation and management:
- Create and manage engaging content for various digital platforms including social media, email newsletters, and the company blog.
- Coordinate with the creative team to produce high-quality visuals and copy.
3. Social media management:
- Manage and grow our social media presence across platforms such as Facebook, Instagram, Twitter, and LinkedIn.
- Monitor social media trends and implement strategies to enhance engagement and follower growth.
4. Search Engine Optimization (SEO) and Search Engine Marketing (SEM):
- Optimize website content and structure to improve organic search rankings.
- Manage PPC campaigns, including Google Ads and social media advertising, to drive targeted traffic.
5. Email marketing:
- Develop and execute email marketing campaigns, including newsletters, promotions, and customer retention initiatives.
- Analyze campaign performance and make data-driven improvements.
6. Analytics and reporting:
- Monitor and analyze digital marketing performance using tools such as Google Analytics and social media insights.
- Generate regular reports to track key metrics, ROI, and campaign effectiveness.
7. Collaboration and coordination:
- Work closely with the marketing team, sales department, and external partners to align digital strategies with overall business goals.
- Coordinate with vendors and agencies for specific digital projects and campaigns.
8. Customer engagement:
- Engage with customers through online channels to address inquiries, gather feedback, and foster a positive brand experience.
- Implement strategies to enhance customer loyalty and retention.
At Barking Blends, we are passionate about enhancing the lives of pets and their owners with premium, nutritious, and delicious pet food. Founded on the belief that every pet deserves the best, we offer an extensive range of high-quality pet food products designed to cater to the diverse tastes and dietary needs of dogs and cats.
Barking Blends is dedicated to providing top-notch nutrition that supports overall well-being and vitality. Operating through both retail and e-commerce channels, we strive to make our exceptional pet food easily accessible to all pet lovers.
Our team of experts works tirelessly to source the finest ingredients and adhere to the highest standards of manufacturing, so you can trust that each meal you serve your pet is of the utmost quality.
Join us in our mission to provide pets with the nutrition they deserve and discover the Barking Blends difference today!
