Digital Marketing Specialist Job (Remote)

Key Responsibilities:

1. Google & Youtube Ads Management: Plan, create, and manage PPC campaigns on Google Ads. Conduct keyword research and optimize ad copy to improve ad performance. Monitor and analyze campaign performance metrics, making data-driven adjustments to optimize ROI. Manage the advertising budget and ensure effective allocation of resources.

2. Facebook & Instagram Ads Management: Develop and execute paid social media advertising campaigns on Facebook and Instagram. Create compelling ad creatives, including images, videos, and ad copy. Target specific audiences using detailed demographic and interest-based criteria. Track and analyze campaign performance, making adjustments to improve results.

3. Email Marketing: Design and implement email marketing campaigns to promote digital products. Create engaging email content, including newsletters, promotional offers, and follow-up sequences. Segment email lists based on customer behavior and preferences to ensure targeted messaging. Monitor email campaign performance metrics, such as open rates, click-through rates, and conversion rates.

4. Marketing Strategy and Planning: Develop comprehensive digital marketing strategies to achieve business goals. Conduct market research to identify target audiences and understand their needs. Collaborate with the marketing team to align campaigns with overall marketing objectives. Stay updated with industry trends and best practices in digital marketing.

5. Performance Tracking and Reporting: Use analytics tools to track the performance of marketing campaigns. Prepare detailed reports on campaign performance, highlighting key insights and recommendations. Use data to refine marketing strategies and improve future campaign performance.

6. Conversion Rate Optimization (CRO): Implement strategies to improve conversion rates on landing pages and sales funnels. Conduct A/B testing to determine the most effective marketing tactics. Optimize the customer journey to increase sales and improve user experience.

7. Collaboration and Communication: Work closely with content creators, graphic designers, and other team members to create cohesive marketing campaigns. Communicate campaign goals, progress, and results to stakeholders. Provide feedback and recommendations for continuous improvement.

***This is a FIX + PERFORMANCE bonus opportunity.

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