In this role, you'll be responsible for the full lifecycle of content creation for our LinkedIn page and website, playing a key role in attracting new clients and establishing eQOURSE as a thought leader in the educational content space.
Key Responsibilities:
a Content Strategy & Development:
1. Partner with the marketing team to develop a content calendar aligned with our marketing goals and target audience.
2. Research and write engaging and informative content on topics related to educational content development, eLearning trends, and industry best practices.
3. Develop content across various formats, including blog posts, website copy, LinkedIn posts, case studies, and white papers.
4. Craft compelling calls to action (CTAs) to drive lead generation and engagement.
b. Keyword Research & SEO Optimization:
1. Conduct keyword research to identify relevant search terms for our target audience.
2. Optimize website and LinkedIn content for search engines, ensuring high visibility in search results.
c. Content Design & Analytics:
1. Collaborate with the design team to develop visually appealing content that resonates with our audience.
2. Track and analyze content performance metrics (impressions, clicks, engagement) and identify areas for improvement.
3. Stay informed about the latest content marketing and SEO trends.
d. LinkedIn Management:
1. Develop and execute a content strategy for our LinkedIn page to attract potential clients and build brand awareness.
2. Create engaging and interactive LinkedIn posts, such as articles, polls, and Q&A sessions.
3. Foster discussions and respond to comments and messages on LinkedIn.
Skill(s) required
Business ResearchDigital MarketingEnglish Proficiency (Spoken)English Proficiency (Written)Search Engine Marketing (SEM)Social Media Marketing
We started building new strategies and new content ideas and as elegantly as possible, we were able to achieve our targets. Today, EQOURSE is a downright rational, factual, and comprehensive ed-tech platform that presents a vision for learning and education, driven by technology. Our strong educational content provides personalized learning to address every individual's needs and interests as well as provides access to learning opportunities across the world.
EQOURSE provides an extraordinary learning experience to students as well as other ed-tech platforms, with services such as curriculum planning, study material development, academic digital solutions, teachers training for K12, entrance examinations, and preparation material for IIT-JEE and NEET. We believe in delivering high-quality, along with quantity. We believe in delivering the content that learners tend to engage themselves in and providing solutions to their problems. We aim for the best and not an inch lower.
