Join our team as an E-commerce Marketing Specialist and play a key role in driving the success of our online retail presence.
Key responsibilities:
1. E-commerce Strategy: Develop and implement comprehensive marketing strategies tailored for e-commerce, focusing on customer acquisition, retention, and revenue growth.
2. Product Promotion: Plan and execute promotional campaigns to showcase products, drive sales, and enhance brand visibility.
3. Digital Advertising: Manage digital advertising campaigns, including paid social media, search engine marketing (SEM), and display advertising, to maximize reach and conversion.
4. SEO Optimization: Implement SEO strategies to improve product visibility and search engine rankings for our e-commerce platform.
5. Content Collaboration: Work closely with content creators to ensure product descriptions, images, and other content elements are optimized for conversion.
6. Customer Experience: Enhance the overall online shopping experience, focusing on website usability, product pages, and checkout processes.
7. Analytics and Reporting: Utilize analytics tools to measure and report on the performance of e-commerce marketing initiatives, providing insights for continuous improvement.
8. Stay Updated: Stay informed about e-commerce industry trends, tools, and technologies.
Requirements:
1. E-commerce Experience: Proven experience in e-commerce marketing, with a focus on driving sales and revenue growth.
2. Digital Advertising: Strong understanding of digital advertising channels relevant to e-commerce, such as social media ads, Google Ads, and display advertising.
3. SEO Knowledge: Familiarity with SEO principles and their application in optimizing product pages.
4. Collaboration Skills: Ability to collaborate effectively with cross-functional teams, including content creators, designers, and developers.
5. Analytical Skills: Proficiency in analyzing e-commerce metrics and utilizing data to make informed marketing decisions.
6. Adaptability: Ability to adapt to changing trends, customer behaviors, and industry dynamics.
7. Customer-Centric Approach: A focus on enhancing the customer experience to drive satisfaction and loyalty.
Skill(s) required
Digital MarketingPerformance Management SystemSearch Engine Optimization (SEO)
Every human problem in recent times has been answered with a digital solution, be it Facebook, Uber, Amazon, etc. The success of these companies lies in their understanding of the importance of ensuring every digital aspect of their product is of the highest quality. Developing a successful solution requires a high level of coding, sophisticated design, a well-planned digital marketing strategy, and a viable e-commerce channel to sell the final product. Therefore, we have developed specialized schools for each of these areas to provide world-class knowledge and skills in every aspect of the digital universe.
