We are seeking an experienced Head of Growth Marketing to lead our product-led acquisition and revenue growth initiatives. In this role, you will establish and manage a performance marketing function, focusing on acquiring and converting demand for our products.
Your responsibilities will include optimizing inbound marketing, overseeing paid acquisition efforts, and managing field and digital marketing events.
You will work closely with cross-functional teams to align growth initiatives and improve user experience. If you have a proven track record in growth marketing, strong analytical skills, and the ability to thrive in a fast-paced environment, we encourage you to apply.
Key responsibilities:
1. Build a scalable acquisition marketing function
2. Optimize inbound marketing and conversion rates
3. Oversee all paid acquisition efforts and manage demand gen budgets
4. Develop and manage marketing events to create demand
5. Collaborate with content teams for inbound traffic optimization
6. Work with sales and product teams to capture and convert inbound demand
7. Report on acquisition and revenue metrics
8. Develop efficiency metrics and continuously drive down CAC
9. Influence internal operations for improved marketing efficiency
1. 10+ years of marketing experience, with a focus on demand generation, growth marketing, or e-commerce
2. Strong analytical skills and data-driven mindset
3. Excellent verbal and written communication skills
4. 5+ years of experience in building, managing, and leading teams
5. Familiarity with a range of martech and analytics tools
6. Experience in campaign development and execution
7. Strong SEO skills
8. Bonus: Experience in the SaaS/tech industry
Annual CTC: ₹ 4,50,000 - 9,00,000 /year
Codematics is a software company specializing in identity resolution, helping businesses identify and target their most valuable customers. Using Codematics technology, businesses can see exactly who is visiting their website and track their behavior to boost conversions and sales.
With over 270 million users tracked daily and 1.9 trillion user behaviors logged every day, Codematics has one of the largest Identity Graph in the world using 13 data licensing partners which allows us to identify up to 70% of your website traffic in the US. We also provide consulting services in AI, machine learning, and data insights space.
