We are looking for an experienced Inbound Marketing Manager to lead our organic growth initiatives. In this pivotal role, you ll be responsible for overseeing all aspects of SEO, including keyword research, link strategies, and site architecture.
Key responsibilities:
1. Leading SEO efforts: keyword research, linking strategies, optimizing title tags, meta descriptions, and site architecture
2. Planning and executing inbound marketing strategies
3. Measuring and reporting on inbound marketing campaign performance
4. Developing new growth initiatives
5. Executing and measuring conversion tests and experiments
6. Optimizing conversion points and user funnels
7. Building and improving referral programs
1. Proven experience in digital marketing
2. Hands-on experience with SEO
3. Experience in optimizing landing pages and user funnels
4. Proficiency in website analytics tools (e.g., Google Analytics, Hubspot)
5. Knowledge of HTML, CSS, and JavaScript
6. Strong analytical skills and data-driven mindset
Annual CTC: ₹ 3,50,000 - 5,00,000 /year
Codematics is a software company specializing in identity resolution, helping businesses identify and target their most valuable customers. Using Codematics technology, businesses can see exactly who is visiting their website and track their behavior to boost conversions and sales.
With over 270 million users tracked daily and 1.9 trillion user behaviors logged every day, Codematics has one of the largest Identity Graph in the world using 13 data licensing partners which allows us to identify up to 70% of your website traffic in the US. We also provide consulting services in AI, machine learning, and data insights space.
