We are looking for an Inbound Marketing Specialist to develop and implement inbound marketing strategies and campaigns.
You will be responsible for creating and managing content, including blog posts, social media posts, and email marketing. You will also analyze and report on the effectiveness of marketing efforts, and make adjustments as needed.
The ideal candidate will have experience in inbound marketing, a strong understanding of digital marketing channels, and excellent writing and communication skills.
Key responsibilities:
1. Develop and implement inbound marketing strategies and campaigns
2. Create and manage content, including blog posts, social media posts, and email marketing
3. Analyze and report on the effectiveness of marketing efforts, and make adjustments as needed
4. Work with the sales team to align marketing and sales efforts
5. Collaborate with other departments, such as design and product, to create cohesive marketing campaigns
6. Monitor industry trends and stay up-to-date on new marketing technologies and techniques
7. Develop and maintain relationships with influencers and partners
8. Conduct keyword research and optimize content for search engines
9. Analyze website traffic and user behavior to identify areas for improvement
10. Measure and report on the success of marketing campaigns, using metrics such as website traffic, leads, and conversions
11. Create and manage marketing budgets and forecasts
12. Provide training and support to team members on inbound marketing best practices and tools
1. 2-3 years of experience in inbound marketing or a related field
2. Proficiency in marketing automation and CRM software
3. Strong writing and editing skills, with experience creating content for various channels
4. Familiarity with SEO and keyword research
5. Knowledge of website analytics tools and experience analyzing data
6. Excellent communication and collaboration skills
7. Ability to prioritize and manage multiple tasks and projects
8. Strong problem-solving and decision-making skills
9. Flexibility and adaptability to change
10. A desire to learn and grow in the marketing field
11. Bachelor’s degree in marketing or related field
Annual CTC: ₹ 2,00,000 - 3,50,000 /year
Codematics is a software company specializing in identity resolution, helping businesses identify and target their most valuable customers. Using Codematics technology, businesses can see exactly who is visiting their website and track their behavior to boost conversions and sales.
With over 270 million users tracked daily and 1.9 trillion user behaviors logged every day, Codematics has one of the largest Identity Graph in the world using 13 data licensing partners which allows us to identify up to 70% of your website traffic in the US. We also provide consulting services in AI, machine learning, and data insights space.
