The influencer marketing executive is responsible for developing and executing influencer marketing strategies to increase brand awareness, engagement, and drive conversions. This role involves collaborating with influencers, managing campaigns, analyzing performance metrics, and staying updated with industry trends.
Key Responsibilities:
1. Strategy development:
a. Develop comprehensive influencer marketing strategies aligned with overall marketing objectives.
b. Identify target audiences and appropriate influencers for campaigns.
2. Influencer relationship management:
a. Identify and build relationships with influencers, content creators, and industry leaders.
b. Negotiate contracts, partnerships, and campaign terms with influencers.
c. Maintain ongoing communication and provide necessary support to influencers throughout campaigns.
3. Campaign execution:
a. Plan, coordinate, and execute influencer marketing campaigns across Instagram.
b. Manage campaign timelines, budgets, and deliverables to ensure successful implementation.
1. Candidates with minimum 1 years of experience.
1. Proven experience in influencer marketing.
2. Strong understanding of social media platforms, content creation, and influencer landscape.
3. Excellent communication, negotiation, and relationship-building skills.
4. Creative thinker with the ability to develop innovative campaign concepts.
Annual CTC: ₹ 2,00,000 - 2,50,000 /year
Paperboard Magazine is the authority on the cultural life of your city. We're here to keep you across the goings on around town and to cover, analyze, and comment on it all with accurate reporting, sharp photography, and clear, clean design.
