Lead Generation Specialist Job (Remote)

Key responsibilities:

A. Identify potential clients:
1. Research and analyze target industries, businesses, and decision-makers who need cybersecurity or web development services.
2. Use LinkedIn, company databases, and networking events to find prospects.

B. Cold outreach & engagement:
1. Conduct cold calls, emails, and LinkedIn outreach to generate interest in services.
2. Personalize communication to match client needs and pain points.

C. Qualify leads:
1. Assess potential clients based on their budget, requirements, and urgency.
2. Schedule discovery calls or meetings with the sales team.

D. Manage lead pipeline:
1. Maintain an organized database of leads in CRM tools like HubSpot, Salesforce, or Zoho CRM.
2. Track and follow up on leads to nurture relationships.

E. Collaborate with sales & marketing teams:
1. Work with marketing to create targeted campaigns, landing pages, and content for lead generation.
2. Share insights with the sales team to improve conversion strategies.

F. Use digital marketing strategies:
1. Leverage SEO, PPC, and content marketing to attract potential leads.
2. Optimize lead generation campaigns using Google Ads, LinkedIn Ads, and social media.

G. Attend networking events & webinars:
1. Represent the company at industry events, trade shows, and webinars.
2. Build partnerships and generate referrals.

H. Analyze and improve lead generation strategies:
1. Monitor lead conversion rates and optimize strategies for better results.
2. Report on lead performance metrics and suggest improvements.

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