As a marketing associate, you will play a crucial role in developing and executing marketing strategies that promote our innovative AI solutions. You will work closely with cross-functional teams to create compelling content, manage social media channels, and analyze market trends to ensure our products stand out in the competitive landscape. This role is perfect for someone with a creative mindset, keen analytical skills, and a passion for technology, especially AI.
Key responsibilities:
1. Collaborate with the marketing team to craft and implement effective marketing strategies
2. Create engaging, informative content for various platforms, including blogs, social media, and our website
3. Manage and grow our social media presence, engaging with our community and monitoring trends to adjust strategies accordingly
4. Conduct market research to identify new opportunities and understand customer needs
5. Assist in organizing and participating in marketing events and trade shows
6. Monitor and report on the effectiveness of marketing campaigns and strategies
7. Support sales and marketing teams with marketing materials and campaigns
8. Stay up-to-date with the latest trends and best practices in marketing and AI technology
Minimum qualifications:
1. Bachelor's degree in Marketing, Business, Communications, or a related field
2. Minimum of 1 year of experience in marketing, with a strong preference for candidates who have worked in tech or AI-related fields & also working in a B2B marketing environment
3. Demonstrable experience with social media management, content creation, and SEO
4. Strong understanding of marketing analytics tools (e.g., Google Analytics, SEMrush) and the ability to interpret and report data
5. Ability to work independently and in a team environment
Preferred qualifications:
1. Experience in the AI or technology sector is a significant plus
2. Knowledge of AI concepts and the technology industry
3. Experience with digital marketing tools and platforms (e.g., HubSpot, Salesforce)
4. Delhi-based candidates are preferred
Indika AI is a global data service company working with some of the advanced artificial intelligence (AI) companies across the world to help them train their AI models with exceptional quality training data. We provide data annotation, search relevance, and content moderation services.
