Digital Marketing Manager Job (Part time/Remote)

Strategy Development:
Create and implement digital marketing strategies aligned with business goals.
Conduct market research to understand customer needs and market trends.
Content Creation and Management:
Develop engaging content for various digital platforms, including social media, blogs, email, and websites.
Oversee the production of digital content, such as videos, graphics, and infographics.
SEO and SEM:
Optimize website content for search engines to improve organic search rankings (SEO).
Manage pay-per-click (PPC) campaigns and other paid advertising efforts (SEM).
Social Media Management:
Manage and grow the company's presence on social media platforms.
Create and schedule posts, engage with followers, and monitor social media metrics.
Email Marketing:
Develop and execute email marketing campaigns.
Manage email lists, create newsletters, and track performance metrics.
Analytics and Reporting:
Track and analyze the performance of digital marketing campaigns.
Use data analytics tools to measure key metrics and generate reports to guide strategy.
Campaign Management:
Plan, execute, and monitor digital marketing campaigns across various channels.
Coordinate with other marketing team members and external agencies.
Website Management:
Oversee website maintenance, updates, and user experience improvements.
Ensure the website is optimized for conversions and performance.
Customer Relationship Management (CRM):
Use CRM tools to manage customer data and interactions.
Develop strategies for customer retention and engagement.
Advertising:
Create and manage online advertising campaigns (e.g., Google Ads, social media ads).
Monitor and optimize ad performance for maximum ROI.
Brand Management:
Ensure consistent brand messaging across all digital platforms.
Develop strategies to enhance brand visibility and reputation online.
Budget Management:
Manage digital marketing budgets and allocate resources effectively.
Track expenses and ensure campaigns are cost-effective.
Staying Updated:
Keep up with the latest digital marketing trends and technologies.
Continuously learn and adapt strategies to remain competitive.
Digital marketers often need to be versatile, combining creativity with analytical skills to effectively reach and engage target audiences through various digital channels.

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