1. Lead generation & campaign optimization: Design, manage, and execute digital marketing campaigns with a focus on lead generation from high-quality clients. Continuously optimize campaigns to increase lead volume, improve lead quality, and reduce cost-per-lead (CPL). Leverage PPC, paid social, programmatic ads, and display marketing to drive targeted traffic and conversions.
2. Conversion rate optimization (CRO): Analyze user behavior and sales funnels to identify areas for improving conversion rates.
3. Collaborate with design and content teams to create optimized landing pages, A/B test variants, and improve user experience (UX).
4. Implement strategies to optimize the entire customer journey, from lead acquisition to sale.
5. ROI and performance tracking: Develop and execute strategies to maximize return on ad spend (ROAS) and overall marketing ROI.
6. Monitor, report, and analyze key performance indicators (KPIs) such as cost-per-acquisition (CPA), click-through rates (CTR), and conversion rates.
7. Use data analytics tools (e.g., Google Analytics, Facebook Ads Manager) to track performance and inform decision-making.
8. Multi-channel campaign management: Manage campaigns across multiple platforms including Google Ads, Facebook, Instagram, LinkedIn, and more.
9. Implement retargeting strategies to re-engage visitors and increase conversions.
10. Work closely with the creative team to craft compelling ad creatives that resonate with target audiences.
11. Budget management & optimization: Manage the digital marketing budget, ensuring efficient allocation to maximize results. Optimize bidding strategies across platforms to ensure a low cost per lead/acquisition.
12. Provide insights and recommendations for budget adjustments based on campaign performance.
13. Client acquisition & segmentation: Develop strategies for acquiring high-quality clients that align with business objectives.
14. Segment audiences based on behavior, demographics, and engagement levels to deliver personalized marketing experiences.
15. Reporting & insights: Provide detailed performance reports with insights and actionable recommendations for improvement.
16. Present campaign results and strategies to key stakeholders, highlighting successes and areas for improvement.
17. Stay up-to-date with industry trends, tools, and platforms to ensure the company remains competitive.
The best digital marketing team, What Works is a name synonymous with exceptional Digital Marketing services across india. Throughout our career, we have worked with many brands from a wide variety of industries, which has equipped us with the knowledge to find Digital Marketing solutions tailored to every industry in the market including SEO, social media, digital advertising, content, branding and development, and more.
Our team of strategists, thinkers, consultants, succeed in the field in which they are engaged. Whether it's campaigns, social media, ads, content, or design, their versatility and creativity are impressive.
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