PPC Executive Job (Remote)

Key responsibilities:

1. Plan, execute, and manage Google Ads campaigns across various platforms (Search, Display, YouTube, etc.)
2. Set up and optimize ad groups, keywords, ad copy, and bidding strategies to achieve campaign objectives
3. Conduct thorough keyword research to identify relevant and high-performing keywords
4. Continuously monitor and optimize keyword lists to improve campaign performance
5. Write compelling ad copy that aligns with campaign goals and resonates with the target audience
6. Test different ad creatives to determine which ones perform best
7. Manage daily budgets for multiple campaigns to ensure efficient spend and maximize ROI
8. Allocate budget across different campaigns based on performance data
9. Track key performance indicators (KPIs) such as CPC, CTR, Conversion Rate, and ROI
10. Analyze campaign data to identify areas for improvement and optimize accordingly
11. Provide regular reports on campaign performance to the marketing team and stakeholders
12. Design and execute A/B tests to measure the impact of different variables on campaign performance
13. Implement changes based on test results to continuously improve campaign efficiency
14. Ensure all campaigns comply with Google Ads policies and best practices
15. Stay updated on the latest Google Ads features and algorithm changes
16. Work closely with the SEO, Content Marketing, and Social Media teams to ensure integrated marketing efforts
17. Collaborate with designers to create visually appealing ad creatives

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