Social Media Manager Job (Remote)

Key Responsibilities:

I. Brand Voice and Strategy Development:
1. Position the company as a leading tech platform in OOH advertising, emphasizing data-driven planning, measurement, and attribution, particularly in the U.S. market. Familiarity with U.S. OOH advertising is a plus.
2. Define and enhance the brand voice across all digital channels, with a primary focus on LinkedIn and X (Twitter).
3. Design and execute innovative social media strategies to boost brand visibility and engagement.

II. Content creation and ideation:
1. Oversee the entire content creation process, from brainstorming to execution, ensuring consistency with the brand voice and strategic goals.
2. Establish a consistent posting schedule, utilizing both long-form and short-form content to drive engagement. Leverage images and videos to maximize post reach.
3. Collaborate with Design and Content Teams to create engaging visual and textual content tailored for various platforms.

III. Research and analysis:
1. Perform comprehensive market research to stay informed about industry trends and adjust social media strategies accordingly.
2. Analyze competitor activities to uncover opportunities for brand differentiation and leadership.

1