Browse more jobs

Retention Marketing Head Job

Actively hiring

Retention Marketing Head

Growify Digital

Faridabad, Delhi, Gurgaon, Noida

Start date

Starts Immediately

CTC (ANNUAL)

₹ 2,00,000 ₹ 2,00,000 /year

Experience

1 year(s)

1 year(s) experience

Apply By

16 Mar' 25

Posted 1 day ago

Job

Be an early applicant

About the job

Key Responsibilities:

1. Campaign Strategy & Execution:
- Develop and execute push marketing campaigns through email and WhatsApp to drive customer engagement, retention, and sales.
- Create tailored messages, promotions, and offers based on customer segmentation, behaviors, and lifecycle stage.
- Manage campaign timelines, ensuring timely delivery and optimal performance.

2. Content Creation & Optimization:
- Craft engaging, persuasive, and personalized copy for emails and WhatsApp messages.
- Design eye-catching and responsive email templates with attention to visual aesthetics and functionality.
- Optimize subject lines, content, and CTAs (Call-to-Actions) for maximum engagement.

3. Audience Segmentation & Personalization :
- Utilize customer data to create targeted, personalized messaging that resonates with different segments.
- Analyze customer behavior and purchase history to tailor messages that drive action.

4. Analytics & Reporting:
- Track and analyze key performance metrics (open rates, click-through rates, conversion rates, etc.) for email and WhatsApp campaigns.
- Generate insights from campaign data to refine strategies and improve performance.
- A/B test subject lines, message formats, and other elements to optimize engagement.

5. Automation & CRM Integration:
- Implement and manage automated email and WhatsApp flows, such as welcome emails, abandoned cart reminders, re-engagement campaigns, etc.
- Work closely with the CRM team to ensure seamless integration of customer data into campaign workflows.

6. Compliance & Best Practices :
- Ensure all push marketing campaigns comply with relevant laws, including data privacy regulations (e.g., GDPR, CAN-SPAM).
- Keep up to date with industry trends and best practices to ensure campaigns remain relevant and effective.

Skill(s) required

Content Marketing Content Writing Email Marketing Facebook Ads Marketing Campaigns

Earn certifications in these skills

Learn Email Marketing

Learn Business Communication

Learn Creative Writing

Learn Digital Marketing

Learn Business Analytics

Who can apply

1. Candidates with minimum 1 years of experience.

Other requirements

Skills & Qualifications :

1. Experience:

- 1+ years of experience in push marketing, email marketing, or related roles.

- Proven track record of managing successful email and WhatsApp campaigns.

2. Technical Skills:

- Proficiency with email marketing platforms (e.g., Mailchimp, ActiveCampaign, SendGrid, etc.).

- Experience with WhatsApp Business API and WhatsApp marketing tools.

- Knowledge of A/B testing, email automation, and customer segmentation techniques.

3. Creative Skills:

- Strong writing and content creation skills, with the ability to craft clear, engaging, and persuasive messages.

- Graphic design skills or familiarity with tools like Canva or Adobe Creative Suite (for basic email design).

4. Analytical Skills:

- Strong analytical mindset with the ability to analyze campaign performance and optimize accordingly.

- Experience using analytics tools like Google Analytics, email analytics, or WhatsApp insights to measure performance.

5. Communication:

- Excellent verbal and written communication skills.

- Ability to collaborate with cross-functional teams including design, content, and CRM.

6. Other:

- Strong organizational skills and attention to detail.

- Ability to work independently and manage multiple projects simultaneously.

Salary

Annual CTC: ₹ 2,00,000 /year

Number of openings

About Growify Digital

Website

We are an e-commerce sales-oriented agency focused on the fashion industry in India. We work as partners with our clients by taking over the digital channels to monetize them by doing everything from setting up their website, accounts, and channels to running ads across various digital channels to doing in-house sales and finally even managing their payment collection and order fulfillment by coordinating with production and their customers. Our incentive to achieve sales is because we get paid with sales cuts and thus are true partners with our clients to achieve the best for their business. Our uniqueness stems from our tech-oriented approach to marketing and diligence with sales.

Activity on Internshala

Hiring since February 2014

656 opportunities posted

40 candidates hired