A. Sales Planning:
1. Assimilate and analyze information on clients, their competition, and market trends, media mix, share of wallet, and print share
2. Provide inputs to the reporting manager to prepare the vertical sales plan to achieve the budgeted figures for assigned clients
B. Smart Sell & New Initiatives:
1. Analyze category/industry with the help of the reporting manager and available competition and market research
2. Create a basket of opportunities with implementable plans
3. Take inputs from BVH and suggest/co-create ideas in sync with the communication objectives of the client to get incremental business through new initiatives and new clients
C. Client Servicing:
1. Develop and maintain rapport with key clients/agencies
2. Share market developments in their industry
3. Create awareness of existing and new services offered by the company
4. Liaise with internal stakeholders to ensure smooth implementation and logistics
5. Understand and address business concerns of the clients to become their preferred media vehicle
D. Sales Review:
1. Provide information to BVH on order booked, client calls, etc. as and when required
2. Participate in weekly/monthly sales reviews and suggest necessary course corrections to achieve the sales targets
The Times Group is India's largest media house, which is one of the fastest-growing media organizations with a multi-edition, multi-product, multimedia profile with several leading publications. Published in 1838, the group keeps reinventing its publications to remain in step with its readership. Its coverage includes every topic and trend of interest to the reader - national, international, city, community, business, health, science, technology, sports, lifestyle, and entertainment.