Search Engine Optimization (SEO) Manager Job

Key Responsibilities:

1. Conduct thorough keyword research to optimize existing content and identify new opportunities.
2. Develop and execute on-page SEO strategies (meta tags, headers, URL optimization, etc.) to improve organic search performance.
3. Monitor and analyze website analytics using tools such as Google Analytics to evaluate SEO strategy effectiveness.
4. Track, report, and analyze website performance metrics alongside PPC campaigns.
5. Optimize website content, landing pages, and paid search ad copy to improve conversion rates.
6. Manage off-page optimization efforts, including link-building campaigns.
7. Collaborate with social media and PPC teams to optimize integrated digital campaigns.
8. Stay updated with the latest SEO trends, algorithms, and best practices.

Requirements:

1. Proven experience as an SEO Manager or similar role with a track record of successfully driving SEO efforts.
2. Proficiency in SEO tools (e.g., Ahrefs, SEMrush, Moz) and Google Analytics.
3. In-depth understanding of SEO ranking factors and search engine algorithms.
4. Up-to-date with the latest trends and best practices in SEO and SEM.
5. Strong written and verbal communication skills.
6. Bachelor's degree in Marketing, Digital Technologies, or a related field.

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