1. Execute tests, collect and analyze data and results, and identify trends and insights in order to achieve maximum ROI in paid search campaigns
2. Track, report, and analyze website analytics and PPC initiatives and campaigns
3. Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies
4. Optimize copy and landing pages for search engine marketing
5. Perform ongoing keyword discovery, expansion, and optimization
6. Research and implement search engine optimization recommendations
7. Research and analyze competitor advertising links
8. Develop and implement link building strategy
9. Work with the development team to ensure SEO best practices are properly implemented on newly developed code
10. Work with editorial and marketing teams to drive SEO in content creation and content programming
11. Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
Who can apply:
1. Proven SEO experience
2. Proven SEM experience managing PPC campaigns across Google, Yahoo, and Bing
3. Solid understanding of performance marketing, conversion, and online customer acquisition
4. In-depth experience with website analytics tools (e.g. Google Analytics, NetInsight, Omniture, WebTrends)
5. Experience with bid management tools (e.g. Click Equations, Marin, Kenshoo, Search Ignite)
6. Experience with A/B and multivariate experiments
7. Working knowledge of HTML, CSS, and JavaScript development and constraints
8. Knowledge of ranking factors and search engine algorithms
9. Up-to-date with the latest trends and best practices in SEO and SEM
10. BS/MS degree in a quantitative, test-driven field
We are a company that works in the field of the internet. We believe in the power of the internet to solve many of the problems faced by small businesses and startups in today's world. Some of the areas we tend to focus on are web design and development, social media marketing, and top secret stuff.
