Senior Executive - Performance Marketing Job

Key responsibilities:

A. Campaign Management:
1. Launch, optimize, and troubleshoot campaigns across digital platforms like Google, Meta, Programmatic, and Affiliates
2. Manage end-to-end campaigns on major paid channels such as Google Search, Google Display, YouTube, and Meta Ads

B. Vendor Management:
1. Share daily and monthly validation reports with vendors
2. Verify vendor invoices and liaise with the finance team for timely processing
3. Optimize vendor performance by providing accurate and insightful feedback

C. Reporting:
1. Own daily, weekly, and monthly reporting for all performance marketing channels
2. Analyze campaign results to develop actionable recommendations for optimization

D. Tracking & Attribution:
1. Partner with the MMP team to ensure accurate tracking and attribution of campaign performance

E. Creative Optimization:
1. Collaborate with the design team to optimize creative strategies for improved campaign performance
2. Conduct A/B testing of creatives to evaluate performance
3. Document and analyze test results for future reference and strategy improvement

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Information above is Internshala's interpretation and paraphrasing of what we found on the shared link.