1. Champion the brand on social media by devising and executing comprehensive strategies to establish a captivating presence within the industry
2. Create compelling content that resonates with the target audience to nurture brand affinity and loyalty
3. Formulate content strategies for title marketing by creating a go-to-market (GTM) plan for each title and overseeing the approach and execution of the title across all social initiatives
4. Drive outreach initiatives by collaborating with content creators, influencers, and third-party channels to enhance campaign awareness and brand building
5. Analyze performance by monitoring and assessing social media metrics to track engagement, growth, and campaign effectiveness
6. Utilize insights to refine strategies and optimize future campaigns
7. Pioneer innovative campaigns by conceptualizing and executing groundbreaking social media campaigns, contests, and activations that amplify brand visibility and engagement
8. Observe trends and adapt strategies by staying abreast of social media trends, emerging platforms, and shifts in user behavior to adjust tactics accordingly
9. Foster collaboration and partnerships by working closely with cross-functional teams including marketing, content, agencies, and other stakeholders
Skill(s) required
Content MarketingEffective CommunicationSocial Media Marketing
Viacom18 Media Pvt. Ltd. is amongst India's fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on the ground, in cinemas and merchandise. Its portfolio of 38 channels, including marquee brands such as Colors, Nickelodeon, MTV, Vh1, and Comedy Central, across general entertainment, movies, sports, youth, music and kids genres delights consumers across the country. JioCinema represents the future of digital entertainment in India as it revolutionizes the way millions of users consume entertainment and live sports, one screen at a time. Viacom18 Studios has successfully produced and distributed iconic Hindi films and clutter-breaking regional films for over 13 years in India.