1. Keyword Research: Identifying relevant keywords to target for content and optimizing existing pages.
2. On-Page SEO: Optimizing meta tags, headers, content, and internal links.
3. Technical SEO: Assisting in website audits, fixing broken links, improving site speed, and ensuring mobile-friendliness.
4. Content Optimization: Ensuring content is aligned with SEO best practices and optimized for targeted keywords.
5. Analytics and Reporting: Using tools like Google Analytics, Search Console, and SEO-specific tools to monitor performance and compile reports.
6. Link Building: Assisting with link-building strategies, including outreach and content marketing.
7. Competitor Analysis: Analyzing competitors' SEO strategies to identify opportunities and threats.
Skills:
1. Technical Skills: Basic understanding of HTML, CSS, and CMS platforms like WordPress.
2. Analytical Skills: Proficiency in using SEO tools (e.g., Google Analytics, SEMrush)
3. Content Skills: Strong writing skills for content optimization and creating SEO-friendly content.
4. Research Skills: Ability to conduct thorough keyword and market research.
5. Communication Skills: Effective communication to work collaboratively with other teams.
Skill(s) required
Digital Marketing
English Proficiency (Written)
Google AdWords
Google Analytics
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Social Media Marketing