Senior Social Media Marketing Manager Job

Key Responsibilities:

1. Content creation and curation:
- Develop and execute a robust social media strategy that aligns with Valkyre's brand identity and objectives.
- Create, curate, and manage engaging content (text, images, videos) that resonates with streetwear and counter-culture audiences.
- Collaborate with the design team to produce visually appealing graphics using - Photoshop, Illustrator, and other design software.
- Plan and oversee the production of video content, ensuring high-quality editing and creative storytelling.

2. Audience engagement and community management:
- Engage with followers, and respond to comments and messages in a timely and authentic manner.
- Foster a sense of community among Valkyre's audience by initiating conversations and encouraging user-generated content.
- Monitor and analyze audience behavior, feedback, and trends to refine engagement strategies.

3. Trend analysis and brand monitoring:
- Stay updated on the latest trends in streetwear, counter-culture, and hip-hop scenes.
- Follow and analyze key hip-hop artists, local and domestic streetwear brands, and other influencers to identify collaboration opportunities.
- Keep an eye on competitors' social media activities and industry trends to stay ahead of the curve.

4. Campaign management:
- Plan and execute social media campaigns that drive brand awareness, engagement, and sales.
- Collaborate with the marketing team to integrate social media efforts with overall marketing campaigns.
- Track campaign performance using analytics tools, providing insights and recommendations for optimization.

5. Influencer and partner collaboration:
- Identify and build relationships with relevant influencers, artists, and brand ambassadors.
- Coordinate and manage influencer partnerships, ensuring alignment with Valkyre's brand values and aesthetics.
- Oversee the creation and distribution of sponsored content and collaborations.

6. Analytics and reporting:
- Monitor social media metrics and analytics to measure the success of content and campaigns.
- Prepare regular reports on key performance indicators (KPIs) and present insights to the management team.
- Utilize data to refine strategies and improve overall social media performance.

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