SEO Specialist Job

Key responsibilities:

1. Conduct comprehensive keyword research to identify relevant search terms and phrases for SEO and SEM campaigns.
2. Implement on-page optimization strategies to improve website visibility and search engine rankings, including optimizing meta tags, headers, and content.
3. Develop and execute off-page SEO tactics such as link building and outreach to enhance domain authority and increase organic traffic.
4. Plan, execute, and optimize search engine marketing (SEM) campaigns using platforms like Google Ads to drive targeted traffic and maximize ROI.
5. Monitor and analyze SEO and SEM performance metrics, such as keyword rankings, website traffic, and conversion rates, to identify areas for improvement and inform strategic decisions.

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